experience - professional
FOUNDER, CREATIVE DIRECTOR
ONE WORLD PRODUCTIONS; Los Angeles, CA
Current Position
Jan, 2022 - present
Current Projects
House of Orfeus, immersive theatrical production
Co-production with Lincoln Center & Opera Carolina
Production at Young Vic Theatre, London (dates tbc)
LA Comic Con, Where Do the Big Ideas Come From? (panel)
Curator, Co-Moderator
Hermitage Artists Residency 2023
The Good Son, film/musical theatre project
Esther, musical theatre project
Consultancies
Virtual Broadway, TurnKey Theatricals, Open Stage Project (consultant to the (Executive Director)
Additional Projects in Development with:
4DFun, Blumenthal Performing Arts, Arbour Artists (London)
PRINCIPAL CONSULTANT - BRANDing & MARKETING STrategy, A&R
LUNE ROUGE (LRE); Montréal, Canada
Current Position
MANAGING DIRECTOR - BRANDING AND MARKETING STRATEGY, A&R (ARTISTS AND REPERTOIRE)
2019 - 2022
Identify and develop viable Global and Creative Special Projects for production: tv/film, gaming, AR/VR, music, live events, visual and performance art curation, and DSP programming.
Maintain LRE’s alignment of global media and marketing activities with DEIB targets, corporate responsibility, and creative vision.
Engage and manage internal and external partners (C-suite executives, producers, writers, directors, casting, creative, marketing, finance) to advance strategic initiatives.
Direct multicultural marketing strategy (including lifestyle, co-branding, and affinity), P&L administration, and production for artists signed to LRE.
Define and communicate project vision and goals for LRE executives, artists, and production stakeholders.
Negotiate production contracts, licensing agreements, creative and marketing partnerships.
Serve as on-site advocate and community liaison for LRE projects.
P&L and Creative Supply Chain Oversight
VICE PRESIDENT & U.S. HEAD of A&R (ARTISTS AND REPERTOIRE)
UNIVERSAL MUSIC GROUP (UMG/Verve); New York, NY
2017 - 2019
Verve Label Group earned an Academy Award (Oscar), a Golden Globe, 15 Grammy Awards (24 nominations) and multiple Billboard-charting recordings, including Billboard #1 (Top 200 and Artists 100), during my 2-year tenure as label exec at UMG.
Directed creative development, audio and video production, business development strategy, and P&L management for artists and projects signed to UMG (Verve Label Group, Universal Classics, Decca Gold, Decca, Interscope, Republic, Capitol).
Provided strategic direction for Division President (U.S.), to facilitate initiatives and daily operations, and represented President as keynote speaker and moderator at global conferences.
Established supplier diversity program that produced 52% expansion of intersectionally diverse artists and vendors.
Spearheaded launch of new division for Verve Label Group, Paragon Records, increasing Universal Classics Spotify monthly listeners by 65% and monthly followers by 40%, and increasing social media engagement by 33%.
Negotiated production and licensing agreements, union signatory contracts, and creative and marketing partnerships with artists, filmmakers, and production companies in North and South America, Europe, Australia, and Asia, resulting in 70% reduction in budget reforecasts over an 18-month period.
Managed internal and external (agency) teams of 20+ members.
Executive produced full-length videos and recordings in the U.S., Canada and Europe.
Developed global creative and marketing ventures with UMG partners in Europe, South America, Japan, Africa, and Australia.
Scouted and signed new and established artists for UMG.
Maintained P&L responsibility for UMG recording projects.
Interpreted and redlined legal and financial documents and data analyses, and collaborated with attorneys on contract language.
CO-FOUNDER, SENIOR DIRECTOR—MEDIA & COMMUNICATIONS
MATSTAT MEDIA - Consulting Firm for Media Strategy and Marketing Research; Los Angeles, CA
2012 - 2017
Received “Young Entrepreneur Award” from The IE School for Entrepreneurship.
Directed creative development and marketing strategy for global clients including artists signed to Universal Music Group, Sony Music, Warner Music, Live Nation; Target (Community Initiatives); Stephen Love (former EVP, Sony/ATV); TED Talks (Tiziano Project); Gujarat Raffia, LTD (partnerships with United Nations, UNICEF, American Red Cross); Geoffrey Mark (Governor, Academy of Television Arts & Sciences).
Negotiated producer fees, production agreements, and marketing partnerships for artists, producers, and manufacturers in North America, South America, Europe, and Asia.
Managed successful non-profit grant applications winning over $100,000 in funding from organizations including the Gerda Lissner Foundation (NY), the George London Foundation (NY), and the Los Angeles Cultural Affairs Department.
Executed and moderated seminars and community engagement events for Carnegie Hall, Kennedy Center, Brooklyn Academy of Music, Hollywood Bowl, and Opéra National de Bordeaux (France)—over 150,000 attendees in total.
Developed external/internal corporate communications strategy, business plans, and thought leadership platforms.
Designed and lead media training programs for executives and administrators.
Interpreted and redlined legal and financial documents and data analyses, and conferred with attorneys on contract language.
Supervised editing of college admission portfolios that increased HS2 students’ admission to MIT, Stanford, CalTech, Harvard, Yale, Dartmouth, Columbia, and University of Chicago by 15% for three years in a row.
Developed, refined, and implemented internal online editing system adopted by 7 Southern California branches.
Trained HS2 staff editors in editing techniques for Ivy League college admission essays.
Coached 1st- and 2nd-generation Chinese, Japanese, Korean, Vietnamese, and American (Native American/Indigenous, Central American) honors high school students in rhetoric and creative writing.